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Bowen Visitor Information Centre

The Bowen Visitor Information Centre is an early adopter of digital tourism using virtual reality to promote the Whitsunday region and allow visitors to ‘try before they buy’.

Project overview

With recovery funding support, they have created and installed a digital interpretive space. The content will focus on key visitor experiences across the Whitsundays.

This marketing tool:

  • is visually enriching visitor enquiries at the centre
  • has increased engagement and interaction with family groups
  • is a valuable asset for agent roadshows and expos
  • a cardboard version is used as gifts for trade partners

Kids are taking turns on the experiences and spending more time in the centre. The skydiving video is popular and gives an aerial view of Bowen's beauty.

Benefits

  • Attract visitors to Whitsundays region

  • Offer a ‘try before you buy’ virtual reality experience

  • Promote range of visitor experiences

Last updated: 11 Feb 2020